Free Website Traffic for your Internet Business, Blog or Homepage  
by Interne1  - 

There have been lot´s of post written here in the Blog about how to increase traffic to your blog or homepage with no or at least little cost involved. Here are some more thoughts of mine about this issue:

Everyone wants to know how these websites get to the top of the search engines for a keyword. After all if you are going to start a home business, you will need to do this. These are tested tips that actually work. For an example visit www.msn.com and do a search for affiliate cash vault. You will see that my site www.internet-business-at-home .com is ranked at #2 for that keyword. Here is how I did it:

1. Page Design
You need to have your keyword scattered throughout the page that you want to rank highly for that keyword. Title is very important. The title is what is at the top usually in the blue bar at the top of the window. For example if you visit google.com the title is Google - Microsoft Internet Explorer (Microsoft Internet Explorer is just letting you know which browser you are using, that is not the title) So, use a title that involves your keyword, it may not necessarily be your domain name. Use your keyword a few more times throughout the content of the page, but don't overdo it. If you read it out loud and it sounds funny, you probably used the keyword too much. Just try to make it flow naturally. Another important thing is to have somewhere near the top of the page your keyword in a larger font. So now we have your keyword in the title, in a large font near the top of the page, and scattered about your page.

2. Back Links
Get some links that point toward the page you want at the top of the search engine. A great way to do this is by blogging. Use blogger.com or you can use writingup.com. Both work well. Another way to do this is by asking other webmasters with similiar content as your site to exchange links with you or just give you a link. You must have good content or the other person probably won't link to you.

3. Submit your site
Submit your site to the search engines about 1 time per month. So do google, yahoo, msn.com so it will get indexed. I do manual submission so I know that it gets done.

Well there are your 3 steps to ranking higher for your Internet Business 

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Some Killer Ways To Generate Quality Links To Your Site  
by Akash Kumar

4 Killer Ways To Generate Quality Links

Whether you are a large corporate or a small one, if you need to rank high in a search engine you need to work hard on link building. Link popularity is the single most important factor that can effect your rankings in a search engine.

But always remember that quality is not in quantity. For generating quality links you should be loaded with tons of creative ideas and helpful tools to make your link building campaign easier. If you are one of those dude's who think that getting your site listed in thousands of FFA sites will boost your rankings, then beware they can't do you any good but can do a lot of harm.

So, you would ask that how can I build quality links then, here are some quick tips for quality link building which I personally use for boosting up my link popularity for my website.

1. Emphasize Text Because Content Is King!

The first step in a link building process is to have a good website loaded with tons of quality content and high quality services if your site lacks in quality content then make it one and if you want, take the help of an experienced copy writer with a good track record.

For a successful link generation campaign a rich content is a must for any website, without that you can suffer collecting links. Why? Because people want a reason to link to you, if you not have content why would someone like to you. If you are finding a copywriter who can do the job for you mail us at support@vistadivine.com and we can recommend you some very professional copywriters with a good track record.

2. If You Want To Earn Something Stay Ready To Give Something

This is true. If you want to gain something you will have to invest something (not your money) give your visitors a solid reason to link to you, give some thing as a reward to the people who are willing to link to you. As an example -

Suppose that your website sells PHP, ASP, ASP.net and other scripts then just give some free scripts as a reward to the people who are willing to link to you.

Or, if you sell other services then just give your customers a discount for linking to your website in exchange.

3. Article Writing As a Link Building Strategy

Article writing is the most easiest and effective way of link building, because if you emphasize on article writing you don't have to ask someone to link to you, people themselves will link to you if your article is to the point an well written.

Just write a good article related to your website's topic and just submit it to some article submission site's like: Goarticles, Ezinearticles and etc (always remember to include a link into your byline in your articles).

This way each time your article gets published on a site you get a link back to your site, a great thing about this is that you DON'T have to link anyone.

4. Link Exchange

Link exchange is an another effective way to generate quality links to your site, but the biggest evil of link exchange is that it is a HUGE time consuming process.

If you primarily emphasize on link exchange for generating links to your site then you're making an extra effort. But if you want to learn tips on successful link exchange then the following tips are for you:

1. Create a html page, preferably named as "Resources/Links/Par tners" (to see an example visit http://www.vistadivine.com/resources.html" title="http://www.vistadivine.com/resources.html" target="_blank"http://www.vistadivine.com/re...) and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won't be interested in participating in the reciprocal link exchange program.

2. Always exchange links with websites which have high PageRank (PR) (at least 3-4, the more the better!) (both Index Page as well as Resources/Links Page of the Link Partner's site should have PRs of >=4)

3. Always prefer a text link in comparison to a banner link, where your chance of Google spiders, i.e. Googlebot finding the potential keywords is limited only to the "alt tag" of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords), so develop a link text with title ("which includes your important keywords") which will help you in Google Ranking.

4. Don't link to anyone because he is linking to you, ONLY provide a link back to someone if he's site is related to yours and it offers valuable content to your visitors and DON'T reject to link a site only because it has a very low PR because today's PR 0 = tomorrows PR 6 (do link them if they offer useful content).

Visit our website www.vistadivine.com for more information on search engine optimization and marketing. Also visit visit thefreesite.50webs.com to learn more about search engine optimization services. Or you can also read our free seo articles at http://www.vistadivine.com/seo-articles/articles .html" title="http://www.vistadivine.com/seo-articles/articles .html" target="_blank"http://www.vistadivine.com/se... 

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Ranking No.1 in MSN in just 7 days!  
by Akash Kumar

Today, many webmasters even experts believe that ranking high in a search engine takes a lot of time and a lot of effort. But is this true, it may be true to you but not to me!

"Getting a high search engine ranking is not an overnight game!" this is what I also used to believe that a lot of experts still do but very soon... EVERYTHING CHANGED.

This article is all about how I ranked no.1 in MSN in just 7days and how can you do this!

It was 8th,may 2006 when I first submitted my URL to some of the top search engines including Yahoo, Google and... MSN. On 10th, may 2006 I published my whole site and on 15th may I was shocked to see my website on 12the rank for economical search engine optimization and no.1 for economical search engine optimization firm in MSN search. So, what I concluded from it was that my strategy for my website was absolutely correct. So, if it can work for me then why it can't work for you.

So What Was My Strategy?

A Good keyword research - I performed a very good keyword research using Google and Overture's Inventory tool. If you want to rank high you need to perform a good keyword research because if you are targeting a very competitive keyword and your site is new then you have no chance. Keyword research is what that will bring you targeted traffic so try to perform a good keyword research it's useless to compete for highly competitive keywords just to get high amount of traffic. Don't bother about the traffic they generate just target less competitive keywords and phrases where you have some chance to win the race. Remember slow and steady wins the race.

Keyword Density and Utilization - MSN gives a great importance to the keyword density of your page and also to the keyword density in the first 1000 characters used in your web page. Its better to use a density of 4-5%. This why I used my most important keywords at the top of each page which really supports my rankings in MSN. But always remember that stuffing will not give you rankings just be descriptive and focused to your content and you will rank according to what you deserve.

Keywords in Title: Title once again, now everyone of you would be knowing that Title is one of the most important ones so, it is strongly recommended that you use your important keywords in the Title tag first and keep the density in the title between 30-40% and always remember to be descriptive rather than filling it with keywords because natural is what that is favored by the search engines. Stuffing keywords in the Title like : <title>SEO, SEO Firm, SEO Services, SEO India</title> will not work except of stuffing you should prefer something like: <title>SEO Firm India Providing Quality SEO Services</title>

Keywords Used In Incoming Links To Your Site - Keywords used in incoming links to your site is the most important factor for your ranking. Use the same keywords in your links text that you use in Title, this is what which have boosted my rankings up the order if I remove the keywords from the incoming links then my rankings may drop again. So, the best thing to do when building links is that use your important keywords in the tag rather than using your company name. Example:

An Ordinary Link: Vistadivine - an economical search engine optimization firm

A Good Link: Search Engine Optimization Firm - an economical search engine optimization firm in India.

To see a good example of fully optimized page visit my website http://www.vistadivine.com" title="http://www.vistadivine.com" target="_blank"http://www.vistadivine.com and take a close look at our source code just copy it and open it in an editor like Frontpage or Dreamweaver and you will see the difference. Take a close look at all the things we have used on our pages and try to use it on your website for your keywords.

But also remember don't try to be oversmart or don't do anything foolish with MSN, if you have some questions or have some doubt of what to do then just mail me at support@vistadivine.com and I will help you.

Akash Kumar is an seo expert and the founder of vistadivine.com - an economical search engine optimization firm, search engine optimization india, seo india, search engine optimization seo.

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Search Engine Friendly Pages  
by Tristan Jud  - 

Ok it has been awhile since I wrote on this topic. But here goes!

Please Note: These are only tips, and will not be enough to provide top positions for desired keywords. If you wish to gain better results please contact me and we can develop a campaign to suite your needs.

Meta Tags

There are many meta tags you can include in your web page. (For those that don't know your meta tags are included in between the tags of the website).

The most important tags to include are Title, Keywords, & Description.

The all important Title tag This is really the most important tag to include on your website. A properly optimised website would have different title tags for each individual page. If you notice most of the top search engine results have the keyword your searched for in the title of the website, Sometimes it is even duplicated.

It is important to include your desired keyword near the beginning of your Title.

Most companies would opt to have there company name as the first keyword in the Title. Although this is pleasing to the eye, it is not to the search engine algorithm's. A title tag limit should be between 70 to 80 characters.

The Description tag This tag is important for two reasons. 1. The search engine robot crawls the tag to get an idea of what the page is about. 2. The tag is often shown under the page title in search results.

It is important to have a keyword rich description however it must be written in a coherent phrase. The length of a description tag is somewhat of a mystery but we suggest somewhere to the maximun length of 255 characters.

Make sure your important keywords are towards the front of the description. As with the title tag a properly optimised website will have different descriptions for each page.

Last but not least! The Keyword tag.

Although it is tipped that major search engines such as google don't use this meta tag to rank your site, there are still plenty of search engines that do.

The idea which is much the same as many of the other meta tags is to put your important keywords up the front.

The keywords section should be around 800-1000 characters. This is the estimate provided by some search engines. I personally wouldn't work to hard on this section, but it is important depending on the search engine.

If you are using our content management system enter your page configuration administration section, and you can change the meta tags for each page there. If you are interested in our content management system the please contact me.

Hope this little guide helps. As I said if you wish to gain better results please contact me and we can develop a campaign to suite your needs.

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Paris Hilton or Hilton in Paris -
Keyword Research with Pitfalls and Opportunities  
by Soren Breiting

When you search a keyword tool to find the most useful keywords for your website you have to know exactly what is behind the high frequency of a specific keyword.

Some years ago I was investigating important keywords linked to Paris (in Europe - the city of cities): To my surprise there was a very high demand on something I understood as Hilton hotels in Paris because 'paris hilton' had an astonishing high score among other keywords about Paris. As you already know it was my limited knowledge of one of the greatest female celebrities of our time, Paris Hilton that was behind my serious mistake.

In a Google search 'paris hilton' will bring you a lot of websites about this attractive celebrity Paris Hilton: informative websites, video websites, fan websites and 'fake' websites.

On the other hand 'hilton paris' will bring you - among to other websites to the 'official' Hilton Hotels website of Paris at http://www.hilton.com" title="http://www.hilton.com" target="_blank"http://www.hilton.com and http://www.hilton-paris.com" title="http://www.hilton-paris.com" target="_blank"http://www.hilton-paris.com The connection of celebrity Paris Hilton to Hilton hotels isn't only an aspect of my limited orientation towards young ladies. As can be read in the Wikipedia at http://en.wikipedia.org/wiki/Paris_Hilton" title="http://en.wikipedia.org/wiki/Paris_Hilton" target="_blank"http://en.wikipedia.org/wiki/... Paris Hilton is a part of the Hilton dynasty and an heiress to the Hilton Hotel fortune.

Another celebrity that often top the keyword lists is Britney Spears but as I haven't had a need for keyword search about 'spears' for my website of A-Z Fotos I haven't run into any mistakes with that name!

Anyway keyword research is a very important help for any webmaster or writer to make use of the most relevant keywords and terms to help visitors find, what they need. As the search habits of people goes more and more in the direction of using more words in one search the best combination of keywords becomes more and more complicated to reveal and implement. The free lists of popular keywords and phrases from http://lists.wordtracker.com" title="http://lists.wordtracker.com" target="_blank"http://lists.wordtracker.com are a quick beginning and easy to supplement with the facility of http://inventory.overture.com/d/searchinventory/sug gestion/" title="http://inventory.overture.com/d/searchinventory/sug gestion/" target="_blank"http://inventory.overture.com...

One of the best tools to help you find what people are searching for and how they combine the words are the new keyword tool of Google linked to the use of Adwords for ad campaigns, but available for us all. An interesting function is the possibility to see the seasonality of certain keywords. Try for example to search for 'easter' and choose to display the data: 'global search volume trends'. You will find that easter is more or less only searched for in March during the last year.

For publishers of ezines keywords are also very useful for fulfilling the interest of the readers, as Chris Knight from Email Universe explains in this article: http://emailuniverse.com/ezine-tips/?Ezine-Con tent-Sources-To-Help-Make -Choosing-Your-Next-Email -Newsletter-Topic-a-Breee eeze" title="http://emailuniverse.com/ezine-tips/?Ezine-Con tent-Sources-To-Help-Make -Choosing-Your-Next-Email -Newsletter-Topic-a-Breee eeze" target="_blank"http://emailuniverse.com/ezin...!&id=1340

These keyword tools and several others are your friends in finding your opportunities. But be aware of a lot of pitfalls linked to names of persons, of music bands and of songs etc as they often are very misleading related to a concrete content of your website.

Soren Breiting knows how important keyword research is for online pictures, see his photo gallery at http://www.azFotos.com" title="http://www.azFotos.com" target="_blank"http://www.azFotos.com (A-Z Fotos). Soren is also the editor of Stock Photo News at http://www.StockPhotoNews.com" title="http://www.StockPhotoNews.com" target="_blank"http://www.StockPhotoNews.com... .

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How bad guys hack into websites using SQL Injection  
by Matija

SQL Injection is one of the most common security vulnerabilities on the web. Here I'll try to explain in detail this kind of vulnerabilities with examples of bugs in PHP and possible solutions.

If you are not so confident with programming languages and web technologies you may be wondering what SQL stay for. Well, it's an acronym for Structured Query Language (pronounced "sequel"). It's "de facto" the standard language to access and manipulate data in databases.

Nowadays most websites rely on a database (usually MySQL) to store and access data.

Our example will be a common login form. Internet surfers see those login forms every day, you put your username and password in and then the server checks the credentials you supplied. Ok, that's simple, but what happens exactly on the server when he checks your credentials?

The client (or user) sends to the server two strings, the username and the password.

Usually the server will have a database with a table where the user's data are stored. This table has at least two columns, one to store the username and one for the password. When the server receives the username and password strings he will query the database to see if the supplied credentials are valid. He will use an SQL statement for that that may look like this:

SELECT * FROM users WHERE username='SUPPLIED_USER' AND password='SUPPLIED_PASS'

For those of you who are not familiar with the SQL language, in SQL the ' character is used as a delimiter for string variables. Here we use it to delimit the username and password strings supplied by the user.

In this example we see that the username and password supplied are inserted into the query between the ' and the entire query is then executed by the database engine. If the query returns any rows, then the supplied credentials are valid (that user exists in the database and has the password that was supplied).

Now, what happens if a user types a ' character into the username or password field? Well, by putting only a ' into the username field and living the password field blank, the query would become:

SELECT * FROM users WHERE username=''' AND password=''

This would trigger an error, since the database engine would consider the end of the string at the second ' and then it would trigger a parsing error at the third ' character. Let's now what would happen if we would send this input data:

Username: ' OR 'a'='a Password: ' OR 'a'='a

The query would become SELECT * FROM users WHERE username='' OR 'a'='a' AND password='' OR 'a'='a'

Since a is always equal to a, this query will return all the rows from the table users and the server will "think" we supplied him with valid credentials and let as in - the SQL injection was successful :).

Now we are going to see some more advanced techniques.. My example will be based on a PHP and MySQL platform. In my MySQL database I created the following table:

CREATE TABLE users ( username VARCHAR(128), password VARCHAR(128), email VARCHAR(128))

There's a single row in that table with data:

username: testuser password: testing email: testuser@testing.com

To check the credentials I made the following query in the PHP code:

$query="select username, password from users where username='".$user."' and password='".$pass."'";

The server is also configured to print out errors triggered by MySQL (this is useful for debugging, but should be avoided on a production server).

So, last time I showed you how SQL injection basically works. Now I'll show you how can we make more complex queries and how to use the MySQL error messages to get more information about the database structure.

Lets get started! So, if we put just an ' character in the username field we get an error message like You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near '''' and password=''' at line 1

That's because the query became

select username, password from users where username=''' and password='' What happens now if we try to put into the username field a string like ' or user='abc ? The query becomes

select username, password from users where username='' or user='abc ' and password=''

And this give us the error message Unknown column 'user' in 'where clause'

That's fine! Using these error messages we can guess the columns in the table. We can try to put in the username field ' or email=' and since we get no error message, we know that the email column exists in that table. If we know the email address of a user, we can now just try with ' or email='testuser@testing.com in both the username and password fields and our query becomes

select username, password from users where username='' or email='testuser@testing.com' and password='' or email='testuser@testing.com'

which is a valid query and if that email address exists in the table we will successfully login!

You can also use the error messages to guess the table name. Since in SQL you can use the table.column notation, you can try to put in the username field ' or user.test=' and you will see an error message like Unknown table 'user' in where clause

Fine! Let's try with ' or users.test=' and we have Unknown column 'users.test' in 'where clause'

so logically there's a table named users :).

Basically, if the server is configured to give out the error messages, you can use them to enumerate the database structure and then you may be able to use these informations in an attack.

Matija is a 23 years old coder. He's specialized in computer security, C and PHP coding, networking and server administration.

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Correctly Interpreting Your Website Traffic Statistics  
by Mike Tansey

Analyzing your web traffic statistics can be an immeasurably important tool for a number of reasons. But before you can manufacturer full use of this tool, you must understand how to interpret the data.

Top web hosting companies will provide you with fundamental web traffic data that you then have to interpret and make appropriate use of. However, the data you receive from your host company can be imposing if you don't grasp how to supplicate it to your particular undertaking and website. Let's start by examining the most fundamental data - the general visitors to your site on a daily, weekly, and monthly basis.

These statistics are the most genuine allowance of your website's performance. It would appear on the surface that the more visitors you see documented, the better you can figure your website is performing, but this is an inaccurate understanding. You must also look at the behavior of your visitors once they get to your website to accurately assess the effectiveness of your site.

There is usually a great delusion about what is ordinarily known as "hits" and what is really competent, quality traffic to your site. Hits simply mean the number of information requests received by the server. If you think about the actuality that a hit can readily equate to the number of graphics per page, you will get an impression of how exaggerated the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in truth we are talking about a single visitor checking out a single page on your location. As you can see, hits are not worthwhile in analyzing your website traffic. The more visitors that turn up to your website, the more genuine your interpretation will become. The greater the traffic is to your website, the more precise your evaluation will be of overall trends in visitor behavior. The lesser the number of visitors, the more a few unorthodox visitors can misrepresent the assessment.

The aim is to use the web traffic information to figure out how well or how poorly your site is working for your visitors. One way to ascertain this is to discover how long, on average, your visitors run through your site. If the time spent is comparatively brief, it usually indicates an elementary problem. Then the challenge is to evaluate what that problem is.

It could be that your keywords are guiding the wrong variety of visitors to your website, or that your graphics are disorganized or intimidating, causing the visitor to exit quickly. Use the experience of how much time visitors are spending on your site to identify specific problems, and after you fix those problems, continue to use time spent as an estimate of how effective your fix has been.

Furthermore, web traffic stats can help you establish effective and ineffective areas of your website. If you have a page that you consider as important, but visitors are exiting it swiftly, that page needs work. You could, for example, evaluate improving the link to this page by making the link more substantial and attractive, or you could reform the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you maintain are less essential, you might want to move some of your sales copy and marketing focus to that specific page. As you can see, these statistics will broadcast vital knowledge about the profitability of distinct pages, and visitor habits and stimulus. This is essential information to any effectual Internet marketing campaign.

Your website unequivocally has exit pages, such as a final order or contact form. This is a page you can expect your visitor to leave quickly. Nonetheless, not every visitor to your site is going to locate exactly what he or she is looking for, so observations may show you a number of other exit pages. This is customary unless you notice an exit trend on a specific page that is not designed as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not intended for that purpose, you must closely contemplate that particular page to figure out what the difficulty is. Once you identify potential weaknesses on that page, tiny modifications in content or graphics may have a consequential impact on the visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Take notice if selective keywords are directing a specific variety of visitor to your site. The more targeted the visitor - implicating that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more profitable that keyword is.

However, if you find a great number of visitors are being directed - or should I say, misdirected - to your site by a specific keyword or phrase, that keyword demands modification. Keywords are essential to bringing quality visitors to your site who are open to do business with you. Close evaluation of the keywords your visitors are using to locate your site will give you a fundamental understanding of your visitor's needs and motivations.

Finally, if you notice that users are discovering your website by typing in your company name, break out the champagne! It means you have achieved a significant focus of brand recognition, and this is certainly an indication of burgeoning success.

Mike has been online since early 2004. He can set you up with your own profit-unlimited pulling website within the next 24 hours. Duplication is the crux to Network Marketing, Mike has the Answer. Affiliate Marketing Opportunity

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Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI  
by Robert Walter

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Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.

Organize your account by starting with a campaign name relevant to your product or service. If you were selling inkjet cartridges you could use that as the campaign name or the name of your website as the campaign name.

Set up your ad groups so that they are themed. If you were advertising inkjet cartridges and one of the products you are selling is canon inkjet cartridges you could create an adgroup titled "Canon Inkjet Cartridges" and then place relevant keywords in this group.

Ad Group Name: Canon Inkjet Cartridges Keywords: canon inkjet cartridges, canon ink, canon cartridges, canon inkjet cartridges online

Two reasons for keeping your adgroups organized and themed like this are it is easy to find and adjust the keywords as necessary. It is easy to to put the keyword in the title and body of your ad.

It is important to put the keyword in the title and ad because you will achieve a much higher click through rate (CTR)

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cartridges visit us.
http://yoursite.com" title="http://yoursite.com" target="_blank"http://yoursite.com

If you used the above ad with the keywords in the example your ad would be relevant to the searchers and the keywords in the ad would appear bold to the searchers catching their eye.

Let's recap what you just learned. The bold text catches the eye of the searcher. The keyword is relevant to what they are looking for thus increasing the chances of you getting the visitor to your website instead of your competitor getting the visitor.

One thing you need to be careful of however is using a trademarked word in your title, description, or as a keyword. Some companies allow you to do this while other companies don't. When in doubt either don't use the trademarked term or contact the company and ask them for permission.

One other advantage of having themed adgroups is that Google rewards relevancy. This can improve your quality score and actually reduce the cost that you pay for the click. Your Ad's position will improve. You will get a lower cost per customer acquisition (CPA), a higher clickthrough rate (CTR), more profit and a higher return of investment (ROI).

About the Author:

Robert Walter has been marketing online for 5 years. He has successfully marketed products in competitive and niche markets. Find out how you can master Google Adwords http://hot-product-review s.com" title="http://hot-product-review s.com" target="_blank"http://hot-product-review s.co...

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Common Mistakes: Home Page Design  
by Nicolas Buerki

Issue:
======
What pitfalls should companies avoid on their Web, Intranet or portal home pages?

Response:
=========
The home page of a Web site, Intranet or portal is the most important page. It should tell site visitors, what they can do precisely deeper in the site or at least inform them, what they may be able to expect. However, in most cases, the home page is just a compromise to satisfy internal politics and neglecting site visitors' needs. To set up an effective home page that matches corporate objectives and user's expectations the following pitfalls should be avoided:

1) Too much information instead of links: Many home pages provide detailed information such as complete news, company description, etc. or are overloaded with images. Site visitors do not want to read information on the home page nor guessing what might be hidden behind an image. They want to find a link to start navigating to the information, which they came for. Providing detailed information on the home page limits the space available for valuable links. Further, it increases the risk that site visitors do not even start navigating the site, as they do not find their specific entry point to start their specific action or scenario. There are two types of pages, which apply to any Web applications such as Web sites, Intranets and portals. Those are navigation pages and destination pages. Navigation pages allow site visitors discovering the options to navigate. Destination pages provide the information, which site visitors are looking for. The home page is the ultimate navigation page. It needs to provide as much as possible links to the various Web sections. The Web strategy determines the links from the home page to the site sections. There are two major linking approaches:
- - Individual link, which relates to one link for a complete Web section.
- - Category links, which is one link to a complete Web section, followed by links to further detail this section (sub-category links).
Provide category links for strategic Web sections that you want your target audience to browse and navigate to (for example for IT companies provide category and sub-category links to product and service overviews, customer engagements, download section). Use individual links for Web sections that target secondary audiences (for example company profile or recruitment).

2) Animations / animated links: Even though that usability research clearly shows that animations such as rotating banners, animated text, etc. distracts site visitors, it is still used on many business sites. In most cases, marketing managers request Web designer to implement animations although designers know that animations are more destructive than increasing site effectiveness. Web designers need to clearly explain the differences between offline and online media. In offline marketing, publicity needs to attract the attention of prospects. For example, if you are walking on a street, advertising such as ad posters must attract your attention, as you are not walking down a street to discover ads. In online media, site visitors already decided to go to a Web site with a specific goal in mind (e.g. finding contact, product or support information, etc.). Hence, the Web site does not need to attract the visitor's attention. There are successful concepts to replace animations such as the so-called hooks. Hooks are static images or graphics with a minimum of text to tell site visitors what they can expect by clicking on them. Hooks are not limited to the home page but can be used on all navigation pages. Effective hooks target the page audience (best practice sites: www.cisco.com, www.ups.com/content/gb/en/index.jsx ). Place hooks on the home page that target the prime Web audience, on subsequent navigation pages, refine hooks accordingly to the page audience.

3) Not telling what site users can do on the site: Site visitors do not go unintentionally to a Web site. They have a specific action in mind such as finding pricing information, applying for a job, downloading the annual report, etc. Using action verbs such as download, apply, compare, discover, etc. facilitates site visitors to find immediately the link to start their scenario. Action verbs define further links (for example a link named "product" can be misleading as it does not tell what kind of "actions" will be available such as downloading, comparing, ordering, test driving, etc.). Complementing links with action verbs helps to reduce site visitor frustration and to increase site effectiveness.

4) Missing the home page basics: There are a few usability practices, which Web designer should implement on the home page such as:
- - Home page length less than two screens at a resolution of 800x600, best would be to fit within one screen. Place strategic links on the first screen (upper half of the home page, if the home page exceeds one screen), as site visitors generally do not scroll on navigation pages and hence would miss the important links.
- - Links to site support tools such as site map or site search. About 30 percent of site visitors prefer finding their information using site search. Therefore it is crucial that Web sites provide search functionality (e.g. the search box) directly from the home page.
- - Link to privacy policy from the text navigation at the bottom and link to the company profile (navigation bar and text navigation bar).
- - Company logo available in the upper left corner. However, it should not provide an active link on the home page but from any other pages within the site.
- - Navigation consistency with the rest of the site. Ensure that the navigation on the home page is consistent with the rest of the site to avoid user confusion.

Nicolas Bürki is the founder of http://www.effinfo.com" title="http://www.effinfo.com" target="_blank"http://www.effinfo.com , a Web research portal providing pragmatic articles to make your Web sites, Intranet and portals more effective.

Leading organizations worldwide use effinfo's research and opinions to make Web-related decisions; our documents are regularly among the top 10 most read research documents on ITForbes.com and PcPro.co.uk . We are also consistently quoted on a wide range of IT portals.

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Methods to build links.
By Adrian

Link building is an important part of your SEO campaign. Building good quality links will help your website to gain top positioning in search engines There are two kinds of links
1, Reciprocal links
2, Inbound or One-way links.

Reciprocal link building

When a owner of another website places a link to your website on his site and you in return place a link to his website on your own website a reciprocal link is established.
It is an agreement made between 2 website owners to place exchange links.

How to build reciprocal links?

Step 1
List out websites with good page rank which are related to your own website.
Along with their URL, e-mail ID , Title and description. These details will help you at a later stage to make link requests.

Step2
E-mail each of the website owners from your list stating that you have visited their website and interested to exchange links with them. Mention the details about your own website also in this mail. Like the title , URL and the description.

Step3
Wait for the website owners to respond to your e-mail. Once you receive a positive response from any of the webmasters add their link to your website and checkout if the webmaster of the other site has added your link to their website.

Points to consider while going in for reciprocal link exchange.

1, Do not exchange links with websites which is only crowded with links and has no content at all. This kind of websites are called link farms. Links from links farm spoil your ranking on search engines.

2, Exchange links with websites which has a Page rank higher than the page rank of the website of your own.

3, The content of the website you are reciprocating should be related to the website content of yours.

4, The links page of the website you are considering to exchange links should have a link to their links page from their home page.

5, Never exchange links with porn websites, Casio websites, Drug websites, and illegal websites because search engines may penalize your website for exchanging links with illegal websites.

6, Provide minimum of two weeks time for the webmasters of other websites to place your link on their website. Because webmasters of good quality sites are busy people.

Inbound links

Inbound links are also called as one-way links. Links pointing out to your website from other websites are called one-way links. This kind of links are given more importance by the search engines. It is good to obtain as many one-way links as possible to climb up on search engines.

Methods to build inbound links:

Article submissions:
Write useful articles related to the services or products you sell through your website. Do not for get to place text links on these articles pointing out to your website. The text on the link should be a keyword which best suits your website. There are chances that net browsers like to your article or place your article on their website with a link to your website or directly link to your article. This way articles bring in a lot of traffic to your website.

Software submission:
There are many websites on the net which accept software submissions. If your company has come up with an software you can submit these to the software directories with a download url on your website. This another good way to build one way links.

Press release submission:
When you launch a new offer or any special event is organized in your company you can write about these and submit to the various websites on the net that accepts news. Or you can make a generous donation to the needful and write an article describing the help you have done to others and submit it to the press release websites.

Participate in forums:
There are many forums on the net for every category. Each forum is meant for a particular topic. Choose a forum which discusses topics related to your website and participate in the forum by contributing useful information when ever you make a signature make sure you include a link to your website.

Create blogs:
Create a blog of your own and update the content of the blog frequently this way people will become regular visitors of your blog and place a link to your actual website on the blog and naturally people will start visiting your website too. Search engines give lot of importance to blogs because they contain fresh updated content. You can also submit the RSS feed of your blog to search engines and RSS Directories.

Above mentioned are the 6 best methods to build one way links to your website and drive more traffic naturally. One way links also help your website to get on top 10 rankings on all major search engines.

Best of luck on  building good links to your website.
------------------------- ------------------
Adrian McLean is the founder and Search Engine Marketing Consultant for
searchengineoptimising
(http://www.searchengineoptimising.com" title="http://www.searchengineoptimising.com" target="_blank"http://www.searchengineoptimi...), a Search
Engine Promotion company based in the UK. Visit http://www.searchengineoptimising.com/metatag_analyser/inde x.html" title="http://www.searchengineoptimising.com/metatag_analyser/inde x.html" target="_blank"http://www.searchengineoptimi... to
have your web analysed.

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Methods to build links.
By Adrian

Link building is an important part of your SEO campaign. Building good quality links will help your website to gain top positioning in search engines There are two kinds of links
1, Reciprocal links
2, Inbound or One-way links.

Reciprocal link building

When a owner of another website places a link to your website on his site and you in return place a link to his website on your own website a reciprocal link is established.
It is an agreement made between 2 website owners to place exchange links.

How to build reciprocal links?

Step 1
List out websites with good page rank which are related to your own website.
Along with their URL, e-mail ID , Title and description. These details will help you at a later stage to make link requests.

Step2
E-mail each of the website owners from your list stating that you have visited their website and interested to exchange links with them. Mention the details about your own website also in this mail. Like the title , URL and the description.

Step3
Wait for the website owners to respond to your e-mail. Once you receive a positive response from any of the webmasters add their link to your website and checkout if the webmaster of the other site has added your link to their website.

Points to consider while going in for reciprocal link exchange.

1, Do not exchange links with websites which is only crowded with links and has no content at all. This kind of websites are called link farms. Links from links farm spoil your ranking on search engines.

2, Exchange links with websites which has a Page rank higher than the page rank of the website of your own.

3, The content of the website you are reciprocating should be related to the website content of yours.

4, The links page of the website you are considering to exchange links should have a link to their links page from their home page.

5, Never exchange links with porn websites, Casio websites, Drug websites, and illegal websites because search engines may penalize your website for exchanging links with illegal websites.

6, Provide minimum of two weeks time for the webmasters of other websites to place your link on their website. Because webmasters of good quality sites are busy people.

Inbound links

Inbound links are also called as one-way links. Links pointing out to your website from other websites are called one-way links. This kind of links are given more importance by the search engines. It is good to obtain as many one-way links as possible to climb up on search engines.

Methods to build inbound links:

Directory submission:
Submit your website to directories which list your website on their listings.
There are hundreds of free directories available on the net which provide one way links. While making directory submissions choose the most appropriate category to which your website belongs this way you increase the chance of your website link being published in the directories.

Article submissions:
Write useful articles related to the services or products you sell through your website. Do not for get to place text links on these articles pointing out to your website. The text on the link should be a keyword which best suits your website. There are chances that net browsers like to your article or place your article on their website with a link to your website or directly link to your article. This way articles bring in a lot of traffic to your website.

Software submission:
There are many websites on the net which accept software submissions. If your company has come up with an software you can submit these to the software directories with a download url on your website. This another good way to build one way links.

Press release submission:
When you launch a new offer or any special event is organized in your company you can write about these and submit to the various websites on the net that accepts news. Or you can make a generous donation to the needful and write an article describing the help you have done to others and submit it to the press release websites.

Participate in forums:
There are many forums on the net for every category. Each forum is meant for a particular topic. Choose a forum which discusses topics related to your website and participate in the forum by contributing useful information when ever you make a signature make sure you include a link to your website.

Create blogs:
Create a blog of your own and update the content of the blog frequently this way people will become regular visitors of your blog and place a link to your actual website on the blog and naturally people will start visiting your website too. Search engines give lot of importance to blogs because they contain fresh updated content. You can also submit the RSS feed of your blog to search engines and RSS Directories.

Above mentioned are the 6 best methods to build one way links to your website and drive more traffic naturally. One way links also help your website to get on top 10 rankings on all major search engines.

Best of luck on  building good links to your website.
------------------------- ------------------
Adrian McLean is the founder and Search Engine Marketing Consultant for
searchengineoptimising
(http://www.searchengineoptimising.com" title="http://www.searchengineoptimising.com" target="_blank"http://www.searchengineoptimi...), a Search
Engine Promotion company based in the UK. Visit http://www.searchengineoptimising.com/metatag_analyser/inde x.html" title="http://www.searchengineoptimising.com/metatag_analyser/inde x.html" target="_blank"http://www.searchengineoptimi... to
have your web analysed.

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What is Search Engine Optimization (SEO)?
By nasir

Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website.

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.

Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.

By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you don’t fully understand what you are doing.
------------------------- ------------------
Nasir is the owner of Naxtor Technologies. Learn proven strategies that will help you generating an income online. http://www.naxtor.com.au/" title="http://www.naxtor.com.au/" target="_blank"http://www.naxtor.com.au/ 

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SEO - Competition Analysis, Onsite Optimization
By Juhani Tontti

The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important for Home Business Start site.

Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced.

Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor's efforts to take back "their" former positions.

In this article we will cover onsite factors which must be considered and in part two we will cover external factor analysis including incoming links, anchor text, PageRank, etc.

Onsite factors

Onsite factors of your website are the easiest to address as they are factors which are under your complete control. You have the power to change anything within your Home Business Start  site from the content, internal linking structure, and even the design structure itself.

Key onsite factors that must be considered in competition analysis are:
• Titles and meta tags
• Keyword density and content
• Special formats and positioning

There are many tools that are available to help you determine what the optimal levels are. Generally these are knows as KDA (Keyword Density Analysis) tools.

The reason to choose SEO Optimizer is twofold.

First, it provides very easy to read and thorough information that can be analyzed quickly and second, it has built in tools to analyze offsite factors to a level that don't exist in whatever software.

Essentially this means for you that a single tool can basically give you the recipe you will need to take and hold your position in the top ten.

Title and meta tags.

While meta tags definitely don't hold the weight they once did they are certainly worth adding to your Home Business Start site given that they take seconds to add.

Titles on the other hand hold significant weight and must be created carefully to insure that they hold maximum SEO effectiveness and also that they appeal to the searchers.

In analyzing the titles and meta tags essentially you are looking for the optimal keyword density of those tags. A KDA tool will let you know what percentage of your competitions tags are made up of the targeted keywords.

A good KDA tool will also display the range or average of percentages. Due to their low weight, meta tags don't have to be given quite the attention that titles do. When you are optimizing your titles you will want to insure that you fall somewhere near the middle of the pack.

Hopefully in your industry, the top ten sites have relatively close percentages in which case it is easy to determine what the optimal percentage is, however assuming that they don't, you will want to gear your title tag to something that falls in the upper end of the range (though not over) of densities and also keep that title interesting to the searcher who will see it as the link to your site in the search results.

Google at least and probably the other major engines as well have or will be adding into the ranking algorithm a function that records the number of times a specific link is clicked when it appears in the results.
 
If your site appears in the top of the results but is not click at a rate that is acceptable for that position your website will slip.

Like any other marketing tool, your title tag is the gateway from the search engine results to your website: insure you've created an attractive welcome mat.

------------------------- ------------------
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Juhani Tontti, Home Business Start, helps people to succeed in home business. Take a look at my site and Get #1 Page Rank At Google . Thanks!

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