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What's the Fastest Way to Ruin a New Web Site?
02.20.06 (3:50 pm)   [edit]

What's the Fastest Way to Ruin a New Web Site?  
by Nathan Segal

I've been asked, "How do I design a successful Web site?"

I often respond, "Do you know the fastest way to ruin a new Web site design?" As you might suspect, the answer is, "Lack of proper planning beforehand." Let's put it another way. In programming, there's an old axiom, which states: "The sooner you start your coding the longer it takes to finish."

Planning out your Web site before you build it is essential. To borrow a technique from the film industry, I recommend that you create a storyboard, which is a type of a flow chart of your new Web site design. You don't have to be an accomplished artist to draw out your idea, but it's essential to create it on paper first.

On each piece of paper, the goal is to have room for an image at the top, plus space underneath for writing down information. As you might suspect, the first page to start with is your home (or welcome) page, which will typically have the most information as it will contain the page the people visit before they enter your site and as people go through your site, the will encounter more information (in tiers) as they go down.

Typically, the home page links to 5-15 pages below that, which we could refer to as Tier 2. Each of those pages links to another 5-15 pages, which you could call Tier 3. If you use all of these pages, you'll wind up with an extensive Web site design, of at least 226 pages (including the home page).

It's during this process that all sorts of problems will crop up. But it's much easier to solve them on paper than in the middle of coding rather than when you are finished.. If you don't, you might run into a major problem along the way that would require a "back to the drawing board" complete site re-design.

Working things out on paper will give you a much better idea of how things will work and how to fix problems. And, if you have knowledgeable friends, get a second opinion.

Once you've completed the on-paper process, and you or your web designer is satisfied with the results, you're ready to translate it into code. Unless you or your programmer is a pro, I would recommend using a "template". These are ready-made Web site design formats. You can choose from several templates by typing "template source" in most search engines. Many of them are free.

Commonly Asked Questions Q: For a Web site, do I have to employ a pro, or can I call the guidance counselor at my local high school and ask for the names of some computer whiz kids that I could call to help me out (for a fee)?

A: It really depends on what you want to do. If all you want is 1-2 pages , you can learn how to build the Web site yourself. If it's an intensive site with many pages, I'd recommend student or a pro (if you have the budget).

Q: I see a lot of photo-oriented web sites that have a black background. Is this the best color to use?

A: Not necessarily. It's a matter of opinion and personal taste. White can work just as well. I don't recommend the use of other colors as they can compete with your images.

Q: Is "Flash" or audio acceptable?

A: If you absolutely need Flash to demonstrate an animation, then by all means use it. If it's for a fancy trick, I recommend leaving it out. It's similar with sound. Unless it adds to your site, don't use it. And if you do use sound, give users an option to turn it off. If you don't, you're likely to lose visitors.

Nathan Segal boosts your Photoshop productivity with proven tips, tools and techniques to create better scans, images and prints in his book, "The Photoshop Companion." Visit http://www.photo-shop-tutorials.com" title="http://www.photo-shop-tutorials.com" target="_blank"http://www.photo-shop-tutoria... for free weekly Photoshop tips.

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Using RSS to Increase Your PageRank
02.19.06 (3:31 pm)   [edit]

Using RSS to Increase Your PageRank  
by James Mahony

Do you ever feel like you know just enough about SEO to be dangerous? Let's see if we can fill in some of the gaps with the latest info from SEO experts.

There are millions of dollars and multiple hours spent every day trying to increase website traffic, by both ethical and unethical means. There is so much demand for traffic solutions that people will go to any lengths to get ranked higher in the search engines. But did you know that you could increase your traffic by about 20% right now, with virtually no effort?

Most times when you hear something like this I suggest that you turn tail and run as it will normally lead to your site's ranking demise. This particular method of boosting traffic, however, is not a scam; it's not an unethical ploy; it is a genuine method of increasing traffic via a future internet standard. The reason that you can increase your traffic so vastly is because you are getting in on the ground floor of a new technology which will revolutionize the internet and the way that traffic is distributed.

To understand what we're about to tell you, you need to understand what an RSS feed is. Put simply, it's a standard format for sharing your content instantly with users and other websites. People can quickly get access to 'teasers' for your latest newsletters, articles, blogs, content and more, and click through to see the full version. This method of distributing your information is very helpful because it basically generates dynamic newsletters without spamming and without causing your visitor any grief at all. In fact, many users find RSS to be their preferred way to hear about updates as RSS is so fast, user-friendly, and (most importantly) dynamic.

RSS feeds are often used by news sites or blogs, as the content changes often enough to make it worth while. By using highly targeted RSS feeds, you can improve your site's web content without having to write it on your own - if someone offers you an RSS feed of their site, you can add it to your site easily. This provides you with a good content base which will keep visitors coming back. The more information that people associate your site with the more important they consider your site. The more important they consider your site, the more important search engines will consider your site. Providing RSS yourself will get lots of people to link to you and so potentially improve your search engine rankings. Why?

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

1. RSS feeds can provide good, relevant content for your website - there are plenty of RSS publishers with themed content for you to choose from. These highly-targeted feeds will often contain your keywords, and so increase the keyword relevancy of your website. This helps even more than you may think as the key words will be within link or "anchor" tags. Search engines value anchor tags almost as much (if not more than) header tags (h1-h6).

 2. RSS feeds can provide new, fresh content. When new content is added to them, the old content drops off, making sure that your website's content doesn't go stale. Most of your visitors will not visit your site if they find that there is nothing new between the first and second time that they visit it. If you want to keep your visitors where they belong, you have to have a good selection of content that is updated on a regular basis.

3. RSS feeds can get search engines to crawl your site more frequently - daily in some cases. This helps your site to rank higher in the search engines, and gives you an advantage over your competition. Your RSS feed can do your SEO work for you.

RSS feeds can be great for getting your newsletter, articles, or blog onto other people's sites, and that's very powerful, as long as you make sure that your RSS feed is adding more to your business than it takes. In some situations, you might find that including RSS on your page makes visitors click away from your site, as they find that site's content more interesting than you - and people who click on RSS links might be less likely to click on ads. Use caution with RSS feeds, or you could be in for a shock.

If you've picked some pointers about SEO that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.

SEO Tips
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James Mahony is the founder of Search Engine Optimization Tips - A site dedicated to Search Engine Optimization.

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