Strategic Internet Marketing - Use Search Friendly Redirects To Improve Search Engine Marketing
by Gaston Collins

Quickly learn how search engine rankings can be dramatically improved by using a simple redirect. You'll learn how search engines and browsers interpret your redirects differently as well as why you should be using a redirect.

Any strategic Internet Marketer will tell you that page redirects will either dramatically hurt your search engine rankings or drastically improve them. It depends a lot on how you use the redirect, but most importantly which type of redirect you decide to use. their are typically only two redirects that are used most frequently. The first type, which is the "meta refresh" technique, only serves your web site's visitors and is not search engine friendly. The second, which is the 301 permanent redirect, will serve both your visitors and the search engines and improve your sites overall performance. First, let's understand what a redirect is and why it is used.

Redirects are a useful way of funneling traffic to a web page of your choosing. You might choose to funnel traffic for a number of different reasons such as having an expired web page that is still indexed in the search engines. You would simply redirect that page to a more recent one so that your traffic will continue to flow smoothly to your web site rather than be given the dreaded 404. Or, you may wish to use a few different domain names and direct them all to one "main" url. Whatever the case may be, if you're using the "meta redirect" instead of the 301 permanent redirect, you're killing your search engine rankings.

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To better understand the effects of the two different redirect techniques, let's look at how a web browser (Internet Explorer, Mozilla Firefox) reads them as compared to the search engines.

The code used to create the "meta refresh" type of redirect is:
meta http-equiv="refresh& quot; content="0; url=Your-Domain.com"

META HTTP-EQUIV - this tells the browser to find another HTTP equivalent item - another web page in other words.
REFRESH - tells the browser to refresh or reload the page after a certain time has passed. It also can tell the browser which page to refresh.
CONTENT - tells the browser the number of seconds to wait after the page loads until it refreshes.
URL - this is the url of the new page that should be opened when the browser refreshes.

A web browser will scan the page, find the refresh code and redirect to the new url. So how do search engine bots respond to this? That's easy - they don't! They don't scan the page or refresh the page to find the new one. They simply disregard it and keep going like they never even saw your web page.

So, the way we fix this problem is by adding a 301 permanent Redirect. This is a pretty simple tactic to implement (takes about 3 minutes), but could be very beneficial to your Search Engine Rankings. A 301 is implemented by inserting a single line of text in your ".htaccess" file on your server. It tells the search engines, that for instance, "yourdomain.com/page.html" will redirect to "yourdomain.com". The search engine will follow the url, index and rank the page, and pass along any Page Rank that it has with Google.

This is a really simple technique that is completely search friendly, and also a widely accepted method by those who know about it. Using the 301 permanent redirect properly along with some creativity and you can easily increase your search engine rankings for the keywords of your choice.

Gaston Collins is a successful Marketer and Author. If you'd like to learn the best way to dramatically improve your search rankings by using the 301 permanent redirect, visit Gaston's Strategic Internet Marketing Blog and register for free VIP access. Gaston is also the Author of the Free Affiliate Marketing Report.

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Blogging and RSS: Predictions for 2006
by Kathryn Dawson

What's in store for us in 2006? Inspired by Google's poor search relevancy and making friends with Wall Street rather than its users, disaffection is growing apace and surfers are switching their loyalties to Yahoo and MSN. Conspiracy theorists believe that Google influenced pay-per-click and the ranking process to crank up their share price to almost double that of January 2005.

But whatever negative sentiments are shared about Google, all of the major search engines have recognised that users are demanding far more specific search, a trend driven by localised search, personalisation and increased specialisation. These three initiatives are narrowing the scope of the current problems inherent in generic search.

Today, web users are demanding far more selection and choice, with personalised content gaining the upper hand. This has been achieved with syndication through RSS. Today, the web is no longer about surfing and passive reading; it's about creating, sharing, socialising and collaborating. Increasingly, many new websites are disseminating news and views through blogs and articles.

RSS really did make headway last year - and expect even greater take-up this. Instead of the web browser, users are increasingly looking for content via news feeds. This allows them to see at a glance what sites have added new content on any of the topics they select as being of interest. This means less time is wasted on checking to see whether or not a site's content has changed. It also ensures a more efficient delivery platform.

But it's not just news sites that have converted to RSS feeds, companies are increasingly offering information via news feeds using WordPress as a seamless and integral part of their website. This method of information delivery helps users evaluate new content and, as a bonus, categorised sections of WordPress blog are being indexed from the home page. This in turn increases the volume of data on the site, thus boosting PR ranking, and broadens keyword exposure.

Also, professional blogging has a very bright future. Internet search now finds many blog sites on first-page returns. Many professionals are also using external blogs, such as blogger.com. When these keyword-rich blogs are linked to the main site, it helps the site to grow. However, the blog should be fresh, as it would be foolish to merely duplicate content and get the main site blacklisted.

The third aspect of the paradigm is article writing. The aim here is to provide interesting articles that, even though they have limited time exposure on the engines, do find themselves float to the top very quickly.

So the professional blogger has a lot to look forward to in 2006. And as business blogs start to take hold as the new standard for marketing, public relations and SEO, 2006 should witness a huge increase in demand for their services.

Kathryn Dawson, BSc (Hons), MBA, is the general manager of Strategy Consulting (http://www.strategyconsultinglimited .co.uk" title="http://www.strategyconsultinglimited .co.uk" target="_blank"http://www.strategyconsulting...). She is an experienced consultant, former head of Strategic Business Analysis and International Client Administration with multinational corporations in both the UK and US, and is responsible for client, supplier and associate relationships, delivering effective search engine optimisation solutions to her clients.

The Use of Keywords and Niche Sites for Search Engine Optimisation
by Amanda Baker

Remember the days when internet experts shouted to build portal websites everywhere. With the exception of few well-done sites, you just can't build a website about everything. Just like in the real world, a jack of all trades is a master of none.

Most websites and blogs have switched to niche sites. The question really isn't whether you occupy a niche, but rather how much obscure arcane stuff you know about the topic, how much of an expert you are about it. If you live and breathe a topic and have a forum full of co-enthusiasts, you have a niche and therefore, a niche website that can thrive.

When you have a niche website, naturally you want the website to be among the first results in any search engine, with Google currently the "master" of the search. SEO, or search engine optimization,is the way to get there.

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A good niche website doesn't use SEO as we conventionally understand it. It uses what are known as traditional meta keywords that are the same throughout the entire site, as well as the same title tag. It uses major keywords with a natural frequency, as well as keywords that are commonly related to the main keyword.

But even without what we commonly know as SEO, the number of pages in a website as well as the number of backlinks a website has are a clear factor in a website's rank. Oh, the world of SEO and website ranking can be a very confusing place. What makes a site come out on top within its niche can be quite baffling, in fact. So what makes it certain that your niche site will beat out the other random sites that only have a few pages on your topic? The natural usage of major keywords and related keywords throughout, as well as the use of your major keyword in your title tag. Using ancillary, or related keywords help as well. It is very important to use words that should show up very naturally in the topic that your write about. You can find these words by scanning search engine results in Google or your favorite search engine, using the Google keyword tool or the Overture search suggestion tool.

Using related keywords has more than an SEO benefit. Not only could it improve your search engine rankings, but you also make your content more comprehensive. Related keywords are points of reference for your readers! They help them get from point A to point B to point C - to triangulate where you're coming from, where you are, and where you're going. It'll make your content much more readable, enjoyable and satisfying. And seeing your website's ranking hit the top page of search results while increasing page hits/views is definitely much more enjoyable for you!

Amanda Baker writes for All Things Pondered

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